As I said elsewhere, the blue and white livery will be almost camouflaged in a scattered to broken sky.
I saw a couple of other comments elsewhere, "The brand name is buried", really, you think once someone asks for the first time what airline is that, that they will ever have to ask again? One I agree with, over time it's going to look like a patchwork once any of a number of winglet, doors, access panels, or the nose cone has to be replaced.
This is supposed to be a vacation airline. I'd post a picture after coming down the airstairs at my destination with that plane in the background. Good for them to realize what their demographic and niche is and avoiding trying to play as though they are stuffy and elegant.
What's the point of an open door policy if inside the open door sits a closed mind?