Perhaps they should take a page from WN's "Wanna get away?" ad campaign.
ROME (AP) — Italian officials voiced outrage Tuesday over an online advertisement by budget airline easyJet describing the southern Italian region of Calabria as lacking tourists because of its history of mafia and earthquakes.
https://www.rochesterfirst.com/news/business/italy-outraged-over-easyjet-ad-referencing-mafia-in-south/
What's the point of an open door policy if inside the open door sits a closed mind?